In October 2011 after graduating with a Master’s degree in Contemporary Art from Sotheby’s Institute of Art in London, Mariateresa Setaro and Irene Due decided to create a project that combined the independence of a foundation-like model, merged with a business structure, to develop a self sustainable organisation through exhibition opportunities. Not satisfied with the separation in the art world between the academic and the commercial, they decided to create a project that combined the two aspects in a new model, able to ethically produce an economic value.
Mariateresa and Irene came up with the idea of creating a not-for-profit organization with the aim to create an international platform for the development and exhibition of contemporary arts. After consulting professionals from the art world a few parameters had to put in place, and these where imperative in creating what TRIAD is today. The first one was that TRIAD would focus on inviting contemporary art galleries and institutions from different cultural regions to exhibit emerging and mid-career artists in London. Furthermore, a curatorial committee of six was selected, who would contribute to an independent curatorial line and bring both credibility to inclusion within the projects fold, as well as conceptual support to the exhibition’s development. These parameters are the basis of TRIAD and through these aim to produce public engaging exhibitions.